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The ADVANCE project, supported by VCP, empowers faster, evidence-based decisions in vaccine policy. But we didn’t stop at data—we also tackled public concerns and communication strategies. Informed policy needs informed people. Learn more: vaccineconfidence.org/our-work/proje…

The AViD project took a critical anthropological approach to understand vaccine uptake during crises like Zika and Ebola. From distrust to misinformation, it explores real-world barriers—and how to overcome them. 📷 Learn more: vaccineconfidence.org/our-work/proje…

In Brazil, AViD researchers interviewed 60 pregnant women about maternal immunisation. The takeaway? Most women want to vaccinate—but access and healthcare communication matter. Let’s ensure every mum gets the info and support she needs. 📷 Learn more: vaccineconfidence.org/our-work/proje…

During Brazil’s Zika outbreak, some believed vaccines caused microcephaly. The AViD project digs deep into why people believe what they do—so we can build better trust and communication in future outbreaks. vaccineconfidence.org/our-work/proje…

AViD explores vaccine hesitancy through an anthropological lens—revealing the social, cultural, and political layers behind vaccination decisions. Case in point: Brazil’s Zika outbreak, where trust was eroded by rumours, not science. Learn more: vaccineconfidence.org/our-work/proje…

During the Zika outbreak, 3 of the 10 most shared Zika posts on Facebook Brazil were rumours. AViD examines how misinformation on social media impacts real-world health choices—and how to fight back. 📷 Learn more: vaccineconfidence.org/our-work/proje…

The Fifth Child Project demonstrates the impact of localised, low-cost tools like defaulter tracing and family-friendly health calendars. 📷 Community buy-in 📷 System integration 📷 Ethical questions on local sanctions 📷 Learn more: vaccineconfidence.org/our-work/proje…

Our latest study investigates vaccine confidence among 1,500 residents in Flanders—offering critical insight into perceptions of MMR, HPV, influenza, and COVID-19 vaccines. Learn more: sciencedirect.com/science/articl…

We asked 500 parents about their vaccine beliefs. Here's what we found: ✅ 81.6% believe vaccines are safe ✅ Most say vaccines are effective & essential ⚠️ But concerns remain—especially around flu & COVID-19 shots Learn more: sciencedirect.com/science/articl…

Our Flanders-based survey shows strong confidence in vaccines—but also signs of hesitation toward COVID-19 and HPV. Why it matters: Misinformation thrives without trust, Outbreaks can resurface. Learn more: sciencedirect.com/science/articl…

At the NIHR HPRU in Vaccines & Immunisation, we combine epidemiology, mathematical modelling, and qualitative methods to improve vaccine delivery and address declining immunisation coverage. Our work directly informs UKHSA policy. Learn more: vaccineconfidence.org/our-work/proje…

Hey Gen Z & Millennials in 🇧🇪 — how do YOU feel about vaccines? Our latest research shows younger adults are more hesitant. We want to dig deeper: What’s driving these doubts? Where do you get vaccine info? Who do you trust? sciencedirect.com/science/articl…

Smarter vaccine delivery starts with listening ear. We examine how immunization services are organized—and how people interact with them, our research helps tailor services to real-world needs. vaccineconfidence.org/our-work/proje…

Our vaccine confidence study provides actionable insights for health authorities to: Tailor vaccine communication campaigns 📷 Address specific doubts about COVID-19 & HPV 📷 Sustain high vaccination coverage & public trust 📷 Learn more: sciencedirect.com/science/articl…

We examine how immunisation services are organised—and how people interact with them. From flu pilot studies in schools to COVID-19 behaviour tracking, our research helps tailor services to real-world needs. vaccineconfidence.org/our-work/proje…

From the Charedi Jewish community in London to parents across England, we work to understand public perceptions around vaccines—and act on them. We aim to reduce health inequalities and make vaccines accessible for everyone. Learn more: vaccineconfidence.org/our-work/proje…

Throughout the pandemic, we monitored social media to track key trends in public sentiment—on masks, lockdowns, and vaccines. These insights shaped more targeted, responsive communication strategies. 🔎 More on our pandemic listening approach: vaccineconfidence.org/our-work/proje…

Our HPRU is a collaborative hub linking LSHTM, UKHSA, and Cambridge University. We offer opportunities for PhD research, cross-disciplinary training, and real-world policy impact. Join us in shaping tomorrow’s health solutions. Learn more: vaccineconfidence.org/our-work/proje…

Research with a direct line to national policy ✍️. Our findings feed into UKHSA decisions—helping adapt the immunisation programme to meet emerging challenges. We’re bridging science and policy to keep the UK safe from public health threats. Learn more: vaccineconfidence.org/our-work/proje…

Using the WHO SAGE 3C model, our qualitative research uncovers how low confidence, complacency, and lack of convenience influence vaccination decisions. Real-world evidence to inform targeted interventions. Learn more: sciencedirect.com/science/articl…