Varun Shoor (@varunshoor) 's Twitter Profile
Varun Shoor

@varunshoor

Experimenting & Exploring. Past: Founded, Bootstrapped & Exited @Kayako

ID: 24351505

calendar_today14-03-2009 09:41:39

1,1K Tweet

1,1K Followers

1,1K Following

Varun Shoor (@varunshoor) 's Twitter Profile Photo

Thank you so much Matthew John. Itโ€™s been an incredible experience and I am humbled by your words and the love thatโ€™s been pouring in from across the community. Look forward to contributing more!

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

Indiaโ€™s #startup ecosystem has a #marketing problem. โš ๏ธ Not anymore! โฌ‡๏ธ Introducing y'all to SaaSBoomi's all-new #BTSpodcast series co-hosted by Arvind P (Co-founder & CEO, @Superops_ai) and Varun Shoor (Founder & CEO, Kayako Status). ๐ŸŽ™๏ธ ๐Ÿ”— bit.ly/3Ajwwmw #SaaS

Indiaโ€™s #startup ecosystem has a #marketing problem. โš ๏ธ
Not anymore! โฌ‡๏ธ

Introducing y'all to <a href="/saasboomi/">SaaSBoomi</a>'s all-new #BTSpodcast series co-hosted by <a href="/ArvindParthiban/">Arvind P</a> (Co-founder &amp; CEO, @Superops_ai) and <a href="/varunshoor/">Varun Shoor</a> (Founder &amp; CEO, <a href="/KayakoOps/">Kayako Status</a>). ๐ŸŽ™๏ธ

๐Ÿ”— bit.ly/3Ajwwmw

#SaaS
Avinash Raghava ๐Ÿ‡ฎ๐Ÿ‡ณ (@avinashraghava) 's Twitter Profile Photo

Need help! ๐Ÿ™๐Ÿพ We're looking for some of the best #SaaS growth leaders from ๐Ÿ‡ฎ๐Ÿ‡ณ and ๐ŸŒŽ markets for the SaaSBoomi #BTSPodcast. Can you please help by tagging your favourite marketer(s) & asking them to tag it forward.๐Ÿ˜‰ I'm starting with Sairam Krishnan. #Let'sGo. Pls RT ๐Ÿ™

Need help! ๐Ÿ™๐Ÿพ

We're looking for some of the best #SaaS growth leaders from ๐Ÿ‡ฎ๐Ÿ‡ณ and ๐ŸŒŽ markets for the <a href="/saasboomi/">SaaSBoomi</a> #BTSPodcast.

Can you please help by tagging your favourite marketer(s) &amp; asking them to tag it forward.๐Ÿ˜‰

I'm starting with <a href="/_sairamkrishnan/">Sairam Krishnan</a>.

#Let'sGo. Pls RT ๐Ÿ™
Varun Shoor (@varunshoor) 's Twitter Profile Photo

This keeps getting better. I have yet to come across someone as ruthless as Laxman on culling ideas and doubling down on something thatโ€™s working. So much to learn on this episode where Laxman opens up on his marketing playbook.

Varun Shoor (@varunshoor) 's Twitter Profile Photo

Learnt so much from Raghu Ravinutala while recording this episode. This is a must listen. Was fascinating to understand the evolution of their marketing org chart as Yellow.ai grew into new territories. Raghu shares the entire playbook on this one.

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

Imagine this!๐Ÿ’ก Youโ€™re in enterprise #SaaS & your target customers don't hangout online much. How will you set up a #marketing engine to get multi million $ deals, inbound? Here's how๐Ÿ‘‰E4 ft Nivedha Sridhar๐ŸŽ™๏ธArvind P Varun Shoor Get notified bit.ly/sbpodsubscribe

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

Let's rethink enterprise #SaaS #marketing!๐Ÿ’ก ๐Ÿ’ฅ Value documentation, report marketing ๐Ÿ’ฅ 3 must-have content types ๐Ÿ’ฅ Matrices, frameworks & more Here's BTS E4 ft Nivedha Sridhar (Director - Marketing, Facilio Inc)! ๐Ÿ‘‰bit.ly/btspode4yt ๐ŸŽ™๏ธArvind P & Varun Shoor

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

This isn't a PLG play. This isn't a search engine play. This isn't where customers just fall from the sky. You have to work for them" How to get your first initial customers? Let's find out!๐Ÿ‘‡ youtu.be/54pxS2bGeCQ?t=โ€ฆ cc: Nivedha Sridhar, Arvind P, Varun Shoor

This isn't a PLG play.

This isn't a search engine play.

This isn't where customers just fall from the sky.

You have to work for them"

How to get your first initial customers?

Let's find out!๐Ÿ‘‡

youtu.be/54pxS2bGeCQ?t=โ€ฆ

cc: <a href="/nivedhasridhar/">Nivedha Sridhar</a>, <a href="/ArvindParthiban/">Arvind P</a>, <a href="/varunshoor/">Varun Shoor</a>
SaaSBoomi (@saasboomi) 's Twitter Profile Photo

๐Ÿ’กHow to stand out in the age of content overload & go from 0 to 1 in Content Marketing? Learn it from Akshatha Kamath (Head of Content Marketing, MoEngage | Top 25 women in Content APAC | CMS Content Mogul) in BTS E6๐ŸŽ™๏ธ Arvind P & @VarunShoor ๐Ÿ“นbit.ly/btse6-tw

Varun Shoor (@varunshoor) 's Twitter Profile Photo

This was cracker of an episode and a must listen. I have learnt so much from Akshatha Kamath in this one hour of learning packed conversation. Content marketing can still be used to scale and Akshatha explains it all

Varun Shoor (@varunshoor) 's Twitter Profile Photo

Ashish is one of the best story tellers I have come across. His marketing strategies are borderline maniacal but they work. Tune in to hear Behind the Scene stories about Posistโ€™s marketing

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

We just woke up and rolled up our sleeves to produce something wacky, this morning!๐Ÿ˜Ž๐Ÿ‘‡ To those who missed streaming the episode, here's Ashish Tulsian unpacking his learnings from journey of building @Posist๐Ÿ‘‰bit.ly/btse9-tw ๐ŸŽ™๏ธArvind P & Varun Shoor Let's go!๐Ÿ™Œ

Varun Shoor (@varunshoor) 's Twitter Profile Photo

Naveen has done the impossible in India. Learnt so much on how he repositioned the incumbents and created an incredible marketing machine.

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

What's one thing to be kept in mind while raising prices of your SaaS? How Netflix does this beautifully? Check out this byte from BTS E14 by Varun Shoor๐ŸŽ™๏ธ@arvindparthiban to find it out. Link to the full episode in comments! ๐ŸŽฌdhanyal radha gopi ๐Ÿธ๐ŸŽ™๏ธ #SaaS #pricing

Varun Shoor (@varunshoor) 's Twitter Profile Photo

This is so messed up. The world needs a better registrar, all alternatives are terrible. 9to5google.com/2023/06/15/gooโ€ฆ

Varun Shoor (@varunshoor) 's Twitter Profile Photo

Airtel has finally enabled Visual Voicemail in India and it works like a charm on iPhone. Transcripts also show up if the caller speaks in English. Life saver with the rise of spam calls.

SaaSBoomi (@saasboomi) 's Twitter Profile Photo

Weโ€™re teaming up with indian ocean to set the stage on fire at #SBAnnual25! ๐Ÿ”ฅ๐ŸŽธ Get ready for an electrifying musical experience on March 26 at 5:30 PMโ€”an ensemble you wonโ€™t forget! ๐ŸŽถโœจ Only 39 seats leftโ€”move quickly to grab your pass! โšก๐ŸŽŸ๏ธ ๐Ÿคณ Varun Shoor #SaaS #AI

Varun Shoor (@varunshoor) 's Twitter Profile Photo

I have been following the India Pakistan conflic and had someone share that they were disappointed in the outcome. My response to them is below and highlights how this has been a massive success for our armed forces and country: Donโ€™t be. This was a success and I try to keep my