VENKY SHANKAR (@venkyshankar) 's Twitter Profile
VENKY SHANKAR

@venkyshankar

Brierley Endowed Professor Academic Director Cox School SMU Thought Leader Speaker Influencer Marketing Strategy Innovation Retail Global Digital AI Insights

ID: 120098186

linkhttp://www.venkyshankar.com calendar_today05-03-2010 13:16:27

1,1K Tweet

1,1K Followers

266 Following

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Thanks MarketScale & Daniel Litwin for a fun discussion with Dinesh Gauri Bruce Winder & Karen Green on Aldi's expansion #strategy #retailing #grocery #promotion #pricing #investment #channel #marketing #inflation #consumerbehavior #shoppermarketing tinyurl.com/4rsn22pe

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Thanks ISBM - Institute for the Study of Business Markets for choosing me as Distinguished Research Fellow. I owe it my fantastic co-authors, doctoral students, academic & industry colleagues, current & former students, who make research, teaching, advising enjoyable & impactful.

Thanks ISBM - Institute for the Study of Business Markets for choosing me as Distinguished Research Fellow. I owe it my fantastic co-authors, doctoral students, academic & industry colleagues, current & former students, who make research, teaching, advising enjoyable & impactful.
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

I weighed in on Walmart's latest private label food brand launch #marketing #branding #storebrand #strategy #retail #retailing #consumerbehavior #shoppermarketing #inflation #grocery #pricing #health tinyurl.com/ybjvw8fm

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Kudos 2 Sanjanā Surangé, my PhD student 4 being Co-Winner of Gerry Tellis Award for Excellence in Research at AIM for our paper entitled “Motion, Promotion, and the Pandemic: The Impact of COVID-19 on Consumer Mobility, Store Visits and Consumer Response to Geofenced Promotions."

Kudos 2 Sanjanā Surangé, my PhD student 4 being Co-Winner of <a href="/gerrytellis/">Gerry Tellis</a> Award for Excellence in Research at AIM for our paper entitled “Motion, Promotion, and the Pandemic: The Impact of COVID-19 on Consumer Mobility, Store Visits and Consumer Response to Geofenced Promotions."
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Thanks Sasha Rogelberg of FORTUNE for an interesting story on Pepsi's logo refresh & including my perpectives #branding #logo #design #marketing #advertising #strategy #consumerbehavior #cpg #communication #socialmedia #meme tinyurl.com/yckm42t8

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Thanks SMU Brand Innovators & Ed Fox 4 an amazing conference on Shaping the Future of Marketing & 4 chance 2 B kick-off panelist on impact of new AI with fantastic panelists Jerome Rose (Microsoft), Doug Gray (Walmart), Sharlene Jenner (AbelsonTaylor Group), & Abhi Vyas (Verizon)

Thanks <a href="/SMU/">SMU</a> <a href="/BrandInnovators/">Brand Innovators</a> &amp; Ed Fox 4 an amazing conference on Shaping the Future of Marketing &amp; 4 chance 2 B kick-off panelist on impact of new AI with fantastic panelists Jerome Rose (<a href="/Microsoft/">Microsoft</a>), Doug Gray (<a href="/Walmart/">Walmart</a>), Sharlene Jenner (<a href="/AbelsonTaylor/">AbelsonTaylor Group</a>), &amp; Abhi Vyas (<a href="/Verizon/">Verizon</a>)
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Fantastic 2 catch up with my outstanding former student dave helmreich (Chief Commercial Officer Innovid) who did a great job as a panelist on brand building & media landscape sessions in Shaping the Future of Marketing SMU Brand Innovators Terry Teague Ed Fox 4 an amazing conference

Fantastic 2 catch up with my outstanding former student <a href="/dmh/">dave helmreich</a> (Chief Commercial Officer <a href="/innovid/">Innovid</a>) who did a great job as a panelist on brand building &amp; media landscape sessions in Shaping the Future of Marketing <a href="/smu/">SMU</a> <a href="/BrandInnovators/">Brand Innovators</a> Terry Teague Ed Fox 4 an amazing conference
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Is #AI turning #marketing dead? You judge based on my discussion with wonderful panelists Jerome Rose (Microsoft), Doug Gray (Walmart), Sharlene Jenner (AbelsonTaylor Group) & Abhi Vyas (Verizon) in this video lnkd.in/gW2cpfUs Please let us know your thoughts! SMU SMU Cox School of Business

Is #AI turning #marketing dead? You judge based on my discussion with wonderful panelists Jerome Rose (<a href="/Microsoft/">Microsoft</a>), Doug Gray (<a href="/Walmart/">Walmart</a>), Sharlene Jenner (<a href="/AbelsonTaylor/">AbelsonTaylor Group</a>) &amp; Abhi Vyas (<a href="/Verizon/">Verizon</a>) in this video lnkd.in/gW2cpfUs
Please let us know your thoughts! <a href="/SMU/">SMU</a> <a href="/SMUCox/">SMU Cox School of Business</a>
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Humbled @ 30,000+ citations. Deeply grateful 2 my co-authors, PhD students, industry collaborators, mentors, editors, AEs, reviewers, donors, sponsors, & institutions-especially, Greg Carpenter, Lakshman Krishnamurthi, Philip Kotler, Dipak Jain Kellogg School 4 #Mentorship #training

Humbled @ 30,000+ citations. Deeply grateful 2 my co-authors, PhD students, industry collaborators, mentors, editors, AEs, reviewers, donors, sponsors, &amp; institutions-especially, Greg Carpenter, Lakshman Krishnamurthi, <a href="/kotl/">Philip Kotler</a>, <a href="/ProfDipakJain/">Dipak Jain</a> <a href="/KelloggSchool/">Kellogg School</a> 4 #Mentorship #training
VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Humbled 2 receive Parlin Award, the oldest & most distinguished award 4 outstanding leadership and sustained impact on advancing marketing. Grateful 2 AMA, collaborators. past winners (e.g. Kotler, Porter, Drucker), mentors & family. Congrats Monica Wood! tinyurl.com/4scmmaps

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Weighed in on a podcast by CBC on Amazon's 30th birthday. #Thankyou Manjula Selvarajah for an interesting story tinyurl.com/2p8yjcef #retailing #digital #ecommerce #customercentric #disruption #omnichannel

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Weighed in on the portworker's strike #retailing #marketing #inventory #consumerbehavior #strategy #economy #management #labor #shopping #transportation #logistics tinyurl.com/y5n5r5h2

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Was quoted in a story on #music #branding tinyurl.com/3k6nctyx #marketing #brand #rebranding #consumerbehavior #fanbase #eventmarketing

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Kudos 2 Dr. Ray Chihara & Sujay Shankar 4 working on a cool, unique & futuristic #engineering #medicine project between Houston Methodist & Texas A&M University EnMed as part of #surgical #innovation elective! #medicaldevice #cardiothoracic #physician #surgeon #sugery tinyurl.com/2j4vph2f

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

Thrilled 2 share my newly published INFORMS #MarketingScience paper with Taotao Ye on the Effects of Store Closure on #Sales, #Omnichannel Shopping, and #Mobile #App Usage #retailing #mobilemarketing #marketing #quasiexperiment #ml #NLP doi.org/10.1287/mksc.2…

RETHINK Retail (@rethink_retail) 's Twitter Profile Photo

The holiday season is here! 🛍🎄 In our latest Retail Therapy episode, experts Venky Shankar, Andrea K. Leigh, and Sucharita Kodali explore how department stores can stay competitive amidst eCommerce growth, especially during this holiday season. 🎧 bit.ly/49xQU5U

Deepak Bhatt (@hellomrbhatt) 's Twitter Profile Photo

🔗 [Watch Now] youtu.be/XbNt2U2-tRU A global marketing leader, AMA Fellow, and expert in Customer Engagement, Digital Business, & Marketing Strategy, Prof. Shankar shares insights on “Creating a Customer-Centric Culture: Empowering Teams to Drive Engagement.” Tune in to

VENKY SHANKAR (@venkyshankar) 's Twitter Profile Photo

I’m humbled 2 B recognized as a 2025 RETHINK Retail Top Retail Expert 4 3rd consecutive year. #Thanks 2 amazing community of peers, executives, students & leaders who inspire & challenge me. Heartfelt #Thanks 2 Microsoft, Cognizant, Paul Lewis, Julia Hare, & Aliyah Flowers

I’m humbled 2 B recognized as a 2025 <a href="/RETHINK_Retail/">RETHINK Retail</a>  Top Retail Expert 4 3rd consecutive year. #Thanks 2 amazing community of peers, executives, students &amp; leaders who inspire &amp; challenge me. Heartfelt #Thanks 2 <a href="/Microsoft/">Microsoft</a>, <a href="/Cognizant/">Cognizant</a>, Paul Lewis, Julia Hare, &amp; <a href="/aliyah_rethink_/">Aliyah Flowers</a>
Shreya Shankar (@sh_reya) 's Twitter Profile Photo

we’re teaching a course for engineers and technical PMs on evals for AI products! why? despite all the tooling out there, there’s very little *education* on how to build evals—like, what’s the actual process from vague idea to deployed product? how do you know if your system is

AMA Journals (@ama_journals) 's Twitter Profile Photo

New JMR article available: "Cross-Channel Effects of Failure in a Retailer's Mobile App" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "Cross-Channel Effects of Failure in a Retailer's Mobile App"

Read it here: journals.sagepub.com/doi/abs/10.117…