IAB Releases User-Generated Content Guide For Marketers bit.ly/2VniVWh

User-Generated Content has become a major part of the media ecosystem. It is trusted by #consumers & enables stronger #brand affinity & engagement. IAB's new #UGC #Content Guide details how #advertisers can take advantage of this format: bit.ly/2w9jJ77 susan borst

A good six months in the making: The IAB Buyer's Guide for UGC in Marketing and Advertising is ready for your consumption. #iab #ugc iab.com/blog/2019ugcbu…

New podcast today! This week I am joined by Karen Walker, CMO of Cisco, to discuss the Bridge to Possible and the importance of authenticity and purpose. Listen in: vivoom.co/podcast/cisco-… Thank you for coming on the podcast, Karen! #cisco #bethebridge #podcast #marketing

Cisco has been blessed with incredibly loyal customers for the past 35 years. To maintain that, we must continue to be true and #authentic to who we are -- and they will do the same. It was a pleasure spending time with you, Adam Vivoom!

Time to choose! Submit your pledge at natgeopledge.com ! #PlanetOrPlastic?

Sink your teeth into this: our pod with SmileDirectClub! Adam is joined by their CMO John Sheldon for a conversation about how the dental disruptor is turning smiles into stories: podcast.vivoom.co/post/stories-t… Enjoy! #podcast #marketing #smiledirectclub #mysdcsmile #sdctruestory

This is the same image. The human brain has trouble noticing irregularities when an image of a face is upside down. Turned right side up, the irregularities become obvious. This is known as the Thatcher effect. Try it yourself & become your own #BrainGame: braingames.video

New podcast today! I'm on with @getfreshly and their CMO Mayur Gupta (@inspiremartech). Check it out: podcast.vivoom.co/post/whats-coo…. Enjoy! #podcast #freshly #cmo #marketing

Let talk about snacks, baby! Check out my newest podcast with Brigette Wolf (Brigette Wolf), Head of #SnackFutures Innovation at Mondelēz Intl: podcast.vivoom.co/post/the-futur…. #podcast #innovation #mondelez #FutureOfSnacking

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Today, we got soulful with Jason Harris from Wormhole. Check it out! podcast.vivoom.co/post/the-soulf…. #podcast #mekanism #agency #authenticity #advertising

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Happy Friday!

Nice!

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Check out this #SpecialEdition of the Authentic Influence!

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