The best of us.

Excellent toolkit - includes link to misinfo/disinfo practice guide by @Mrs_Wadds. Thank you, Chartered Institute of Public Relations 👍

NEWSROOM WHIPLASH: Daily Mail in complete reversal of editorial position on UK riots and far right.

No. You can’t shout fire in a crowded theatre even in the US. This isn't an argument about free speech. It's about preventing harmful content, such as misinformation and hate, and throttling how it spreads through networks.

Would love to know what Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams think about Elon, Twitter and the US election. You created this monster.

The Barcelona Principles were created 15 years ago, and yet AVE is still widely used in practice as a metric for public relations. They are a systemic industry issue. Something needs to change. wadds.co.uk/blog/2025/6/22…

Public relations operates along an ethical spectrum from serving as the eyes, ears and conscience of an organisation, to acting as a mouthpiece that wilfully manipulates public perception. The Post Office operated at the far end of that continuum. wadds.substack.com/p/the-post-off…

‘We’re sitting on a goldmine’ – how can PR influence AI search results? #pr #comms buff.ly/qVkRRes

More broken promises on Hillsborough.

London Kings Cross closed due to over running engineering works between London and Stevenage - no trains running north on London North Eastern Railway #LNERUpdate

I’ve been studying the role of corporate communications and public relations in management for five years. Now I need your help. wadds.substack.com/p/help-shape-t…

♥️ London

Trust is measured, tracked, endlessly debated and yet often misunderstood. It should be the foundation of everything that we do. wadds.substack.com/p/why-trust-in…

📚🌍 𝗙𝗿𝗼𝗺 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗼 𝗧𝗵𝗲𝗼𝗿𝘆: 𝗦𝘁𝗲𝗽𝗵𝗲𝗻 𝗪𝗮𝗱𝗱𝗶𝗻𝗴𝘁𝗼𝗻 Stephen Waddington 𝗦𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 #AMECAwards

AI has turned learning into fast food: quick, cheap and empty. If you want hot takes by all means use AI summaries. But if you want to create knowledge you’ll have to do the hard work for yourself. wadds.substack.com/p/slow-learnin…

For the avoidance of any doubt, Paracetamol remains the safest painkiller to take during pregnancy. Yours sincerely, The Department of Health and Social Care Minister for Patient Safety

This is the final call if you work in corporate communications or PR in-house in the UK to contribute to my PhD research. I’m building the largest contemporary dataset to describe roles, contributions to planning and decision-making, and value forms.gle/verPKbp92n59Pi…

Thank you 🙏

Claire Munro's latest book review for my blog is 'Accessible Communication: Create Impact, Avoid Missteps and Build Trust' (Kogan Page, 2025). If you’ve ever thought, “accessibility is important, but where do I start?” - this is your guidebook. wadds.co.uk/blog/2025/10/3…

A European study of public relations practitioners suggests AI cultural issues override technology issues. The themes are consistent with the issues that I'm finding in practice. wadds.substack.com/p/why-most-com…