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This video for UScellular prepaid has had 420K+ videos on YouTube since 5/2, per new Wave7 Research prepaid report. This girl is proud of the 3-day grace period, while the video also pitches a free Galaxy A16 for new subs and "plans starting at $25." youtube.com/watch?v=M06ptf…

Metro store windows these days are pitching "new lower prices," "save 20%," and a "5-year price guarantee," with A-frames touting a "free 5G phone" (pix of Galaxy A15 and Moto G) per new Wave7 Research prepaid report. We took this pic at a Metro store in Kansas on 5/23.

The count of Total Wireless stores hit 1.4K recently and is growing. These 5/15 pix from a Calif. Total Wireless store were in our new Wave7 Research prepaid report, touting 50% savings vs. Metro & Cricket, plus 2 lines of unlimited at $65/mo "+ 2 free phones" with port-in.

Cricket store signage in May was pitching family unlimited lines at $25/mo and the Galaxy A15 as free for switchers. Par for the course. This pic was taken on 5/3 at a Wisconsin Cricket store and was in new Wave7 Research prepaid report. Also pitching "5G on all plans."

PureTalk for some time has been a direct-to-consumer brand whose marketing has been driven by pitches on radio talk shows, touting savings versus top carriers and U.S.-based customer service. The endorsement from Mike Rowe shows ambition.

Total Wireless billboard on 5/10 in California was pitching "iPhone 13 on us!" Req. 3mos of unlimited and port-in, "only at Total Wireless stores." This pic was in new Wave7 Research prepaid report.

Walmart had a reset of prepaid displays in May & Consumer Cellular phones have new packaging and there's a more prominent pitch for its offer of $50 in credits with new line. This pic was taken at a Kansas Walmart on 5/23, was in new Wave7 Research prepaid report. Consumer Cellular

"Move to T-Mobile with Smartphone Equality," Metro is pitching at its stores via electronic signage. Pitching "$0 down" smartphones and "amazing benefits" with Experience plans. Pix were taken on 5/3 at a Metro store in Wisconsin. Interior electronic signage in place for ~1 year.

Selectel stands out by having its own stores and by focusing on rural markets. Most prepaid MVNOs focus on multi-carrier stores and urban markets. Zig, meet zag. 70 stores, many in Nebraska, Alabama, and Georgia. NWIDA

Prepaid wireless competition is soft, I say. The taco joint and the pizza parlor at left in pic have never activated a phone, probably. I'll concede that the good-looking Metro, Cricket, and Total Wireless stores may have had activations. Pic taken 6/7 in Mich. by friend of Wave7

“We are definitely seeing a trend towards more use of celebrity endorsements,” I told Fierce. SmartLess Mobile launched by 3 celebs, but there's also Ryan Reynolds w/Mint, Ted Danson w/Consumer Cellular, Mike Rowe w/PureTalk, and Daymond John w/Red Pocket. fierce-network.com/wireless/t-mob…

It's hard for an MVNO to break through to customers. They “have to stand out either in terms of offerings or in terms of marketing,” I told CNN Business. Celebrity panache is a way to make this happen. Wave7 will monitor the progress of SmartLess Mobile. krdo.com/money/cnn-busi…

Apple stores through 6/18 have signage pitching, “Get extra credit toward a new iPhone.” Offer requires a trade-in of an iPhone 12 or a more recent iPhone to get $200-$650 in credits. Pic appeared in new Wave7 Research smartphone report out today.

The Galaxy S25 Edge has been launched by top carriers, but Galaxy signage is still focused on the Ultra. That said, this tabletop sign for the Edge was in new Wave7 Research smartphone report, taken at AT&T store in Calif. The cablecos and UScellular have also launched the Edge.

This gigantic pic of a Motorola Razr sign was in our new Wave7 Research report, taken on 6/7. Billboard? No, this is from a Michigan Cricket store. Our checks point to very strong Motorola sales at Cricket and a very close relationship between Cricket and Motorola.

Orbic is planning a $110M manufacturing hub for mobile devices on Long Island, as reported in new Wave7 Research smartphone report. The company has a history of making mobile devices for Verizon, including smartphones, tablets, and hotspots. linkedin.com/posts/orbic_ma…

The new Blu View Speed Ultra is free from Walmart Family Mobile with in-store activation at Walmart, per new Wave7 Research prepaid report. We took this pic on 6/4 at a California Walmart. Progress for BLU Products and for Verizon's Walmart Family Mobile brand.

No HMD Vibe seen anymore at this Kansas Walmart visited on 6/7 (+ other Walmarts). Not looking good for HMD these days, as noted in new Wave7 Research smartphone report. Motorola facings rose to 12, strong numbers also for Samsung, Apple, and TCL via Straight Talk.

3 of 4 phones featured as free w/activation on the Metro display at Walmart are TCL USA phones (+ Moto G), per new Wave7 Research smartphone report. The TCL 50 XL NxtPaper is looking good in new Walmart Family Mobile packaging. Looks like TCL is doing well at Walmart.

Plan updates for T-Mobile prepaid, as detailed by BestMVNO. Retail availability? People can buy T-Mobile prepaid at 1) T-Mobile stores or 2) multi-carrier dealers, as T-Mobile prepaid was an option at 17 of 32 dealers surveyed by Wave7 Research in 1Q25.