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80% of low-income adults want to attend school but cannot afford to. Enter Guild: a B Corp. tuition finance company (and $4.4bn unicorn) that helps employers pay employees’ tuition. We were thrilled to help Guild reimagine itself to carry on the mission:

Working with International Market Centers, we set out to help the multi-billion-dollar market leader find new, long-term growth. We pivoted IMC to be the first “omni-channel wholesale market,” uniting its portfolio under a new name and visual identity: Andmore. Story:

At COLLINS, we help companies build resilient futures. When a leading paper mill approached us, we repositioned them as a “clean materials” mill and relaunched them as Sustana. This expanded their market, fueled innovation, and positioned them as leaders in the shift to

The incredible Paradigms conference just concluded in Rome. We were honored to be invited for a third time to talk about our work with Hershey, Equinox and Bose (stay tuned). If you can make it next year, do. It will not disappoint.

Failure, triumph and everything in between. Join us in Brooklyn as COLLINS & molly present Behind the Scenes: Volume 3, hosted by Whop. This time, we do it on the twenty-second floor of 1S1, with dazzling city views and great cocktails. RSVP here: btsnights.com

BE VERY. For a very long time, it took a very long time for anything to change. If you found an answer that worked, you could count on it being the answer for ages. But those days are over. Being the answer is no longer an answer. Or even an option. Unless, of course,

Since 1964, Bose has brought fans closer to their music. As they approached 60 years, we partnered with them to evolve their iconic brand, reimagining their voice and identity. See the case study, here: bit.ly/4flkopc

On Nov 7, COLLINS Co-Founder & CEO Leland Maschmeyer takes the stage at DesignThinkers in Toronto. If you’re in town, we’d love to see you there. Tickets: bit.ly/3Ytvvpi And, join us Nov 6 for Behind The Scenes with RGD & Tadiem. Sign up, here: bit.ly/3NSojhT

Target’s private label up&up line is thriving. When Target reformulated 40% of up&up’s products and expanded into new territories—they worked with us to solve a paradox: How do you make a value brand feel even more valuable? You can find the story of our work together, here:

A cowboy hat in Portland. Portland, Maine. A pair of Tecovas on the Paris Metro. Beyoncé in her Rhinestone Rodeo. Americana is back. But, maybe it never left. Once, the Americana aesthetic meant something narrow—small-town diners, Route 66, a pickup truck against an empty

Success isn’t a destination—it’s permission to push on. But pausing to soak in the view feels good. Last week, Ad Age named COLLINS Brand & Design Firm of the Year for 2025. Bravo to all the A-List winners, our remarkable clients and our intrepid crew. And thank you, Ad Age.

At SXSW, we asked: Why has Americana—and the West—captured the world’s imagination again? At COLLINS House, we explored this with NASA, Tecovas, Yellowstone and others. Americana isn’t just a trend—it’s a mythology being reclaimed and reshaped. A museum asked us to turn the

We partnered with the people designing buildings for the future—building better and rebuilding smarter. You can find our case study, here: wearecollins.com/work/legence/

A nice way to start the week: our work with Cadia was just shortlisted at the ADC Awards. Cadia rethinks single-family rentals: beautiful homes, real community investment and zero maintenance headaches. We’d move in, too. Bravo to all the other honorees. (And, fingers crossed.)

Last year, we ran an experiment at Cannes. This year, we're doing it again in partnership with VAST.app. Registration for COLLINS House 2025 is now open. lu.ma/w5ld0gka

Join us May 15 at 6pm for an evening with Meet the Creatives & NY Design Club at COLLINS. There will be case studies, a live podcast, panel and Q&A. Plus good food, good drinks, music & books. It's all free. RSVP: tinyurl.com/yu7fp2tu

Out now! Our work with the good people at YouTube Gaming. You can find the full case study, here: tinyurl.com/ypdbuw93

We just finished our final walkthrough for COLLINS House in Cannes with our partners at VAST.app. After overwhelming interest, we’ve ordered more chairs, more glasses and much more sunscreen. Preregistration is open for 2 more weeks: lu.ma/w5ld0gka

How do you explain one of the world’s slimmest phones is far more than just slim? Samsung’s Galaxy S25 Edge is only 5.8mm—but packs a titanium body, 200MP camera and cutting-edge tech. So we launched it simply: “Beyond slim.” Bravo to our friends at Samsung, Future

400 million users. A story waiting to be told. Explore how we helped Muse Group transform from a silent powerhouse to a fluent brand. wearecollins.com/work/muse/