
Republic of Media
@wearerom
Independent media planning and buying in Manchester and Edinburgh. 2022 Marketing Society Star Agency of the Year. Freethinking
ID: 1344282750
http://www.republicofmedia.co.uk 11-04-2013 12:43:23
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It’s time for our live recording of the Leading Conversations podcast, where our host Barry Fearn, Lane Media, chats to Megan Reid, Weber Shandwick Scot; Anya Subberwal, Republic of Media and Neil Walker, Denstu Creative on their key takeaways from #DigitalDay23


Leading Conversations podcast live on stage with our Anya inputting into key themes & takeaways of an inspiring day. The Marketing Society Scotland #digitalday23






⭐ Scooping GOLD for Digital Strategy is Republic of Media / @scogovmarketing for ‘Empowering Tenants’ – well done! #StarAwards23


⭐ Scooping the GOLD Award for Media is Republic of Media & Thirst Craft / Bruichladdich Distillery (Account Inactive) for ‘We Also Make Whisky’ #StarAwards23



Proving that TV advertising works for every size and budget, Republic of Media for Scottish Government are awarded the highly commended award for ‘Best small budget use of TV’! #tvplanningawards



Our #mirrorontheindustry mirror on social grade research, conducted jointly by with Channel 4 Sales has kicked off - updates on key findings to follow over the next hour

“Brands are falling in to the trap of over-aspiration signalling - even for products where the majority of customers fall in to lower socio-economic groups.”Channel 4 Sales #mirrorontheindustry #wearerom

“Lack of ad industry diversity means limited perspective’s when it comes to class, which in turn is affecting creative portrayals of the working class.”Republic of Media @channel4sales #mirrorontheindustry

“Media planners fail to correctly categorise the social grade of a given audience over 50% of the time”. #MirrorOnIndustry #ClassAndSocialGrade #AdvertisingInsights Republic of Media Channel 4 Sales

“Income above £40k, own their own home and are time rich, are far better indicators of audience spending power than using SEG.” #MirrorOnIndustry #ClassAndSocialGrade #AdvertisingInsights Republic of Media Channel 4 Sales

