When Evan Spiegel speaks, the future listens. Snap's not just showing up at AWE 2025—we’re inviting all creators, makers, and developers to shape what’s next with us. See you there. awexr.com/usa-2025/speak…

Listen to the latest episode of How I Built This featuring Evan Spiegel. He and Guy Raz discussed the evolution of Snapchat, his long-term vision for Snap AR, Spectacles, and so much more. Find it on Wondery: snap-ar.com/how-i-built-th…

Our next live Discord Q&A features AR creator Alexis Zerafa, who is responsible for some of the most iconic in-person AR activations from the past decade. Snapchat Developer Relations head Raag Harshavat will cover how she crafts these unique experiences, what makes AR events

👻 We're hiring! Love devs, live for AR, and speak fluent API? Join us as a Developer Marketing Manager at Snap and help shape the future of creation. Apply here → careers.snap.com/job?id=R0040338 #BuiltOnSnap #SnapAR #DeveloperMarketing

Spoiler: nobody’s got it all figured out—that’s why I’m pumped to speak at #Cannes to 400 Young Lions! My talk “No One Knows What They’re Doing…” is your unfiltered guide to thriving in the creative chaos. Let’s get badass together! #YoungLions2025 Snap Inc. LIONS | The Home of Creativity

The stage is set and rehearsals are done. But hold up... is that a pool table? and Spectacles? 👀 What exactly has Ori been cooking? 🎱🔥 Spectacles Snap AR

BREAKING: the company behind Snapchat says it will launch fully standalone consumer AR glasses, called Specs, in 2026: uploadvr.com/snap-specs-con…

What will you build? It's official folks Specs coming 2026! #builtonsnap #XRdevelopers #snapar

Snap AR is used over 8 billion times each day. Over 400,000 developers have created more than 4 million lenses, making Snap the world’s leading AR platform on and beyond mobile. What’s next?

Here's the moment Ori Inbar made the shot, live on stage in front of the audience at #AWE2025 using our Pool Assist Spectacles lens Snap AR

👓 Snap CEO Evan Spiegel at #AWE2025: AR isn’t just tech—it’s a design philosophy. ✅ On-device LLMs ✅ Snap OS + WebXR ✅ Dev tools: 3D API, speech API, fleet mgmt ✅ Real-world use: translation, repair, learning, games Snap AR, Spectacles

Missing #AWE2025? Here’s Scott Myers, our VP of Hardware Engineering, with today’s TLDR.

Ori Inbar's opening keynote recording from #AWE2025 is now available on our YouTube channel. You can take a look and see how he kicked it off with a perfect pool shot! youtu.be/SxcPKN3Qs6M Ori Inbar Snapchat Spectacles

Thinking about the future? So is Snap co-founder and CTO Bobby Murphy. We found him at AWE #AWE2025 and got his thoughts on Snap Spectacles. Apply for the Spectacles Developer Program and start building today: bit.ly/SpecsDevProgram

Thrilled our session “Everything, Everywhere, All the Time: Creativity Unbound” is up for #SXSW2026! 🚀 With Razorfish Anthony, Adobe Chris & Caltech Spiros we’re diving into AI, spatial tech & predictive design Vote here 👉 participate.sxsw.com/flow/sxsw/sxsw…

McDonaldland is BACK🍟 This summer, McDonald's + my team at Arcadia (Snap Inc. innovation lab) turned 14,000+ restaurants into AR playgrounds—featuring 6 wacky AR games + live AR mirrors. See you inside McDonaldland 🔗 adweek.com/brand-marketin… #McDonaldland #SnapAR #ArcadiaMagic

We work on the coolest AR projects Snapchat and with the best brands McDonald's - Bring ‘McDonaldland’ to Life in AR wersm.com/snapchat-and-m… via We are Social Media

Must-watch from Bilawal Sidhu: The AI Primitives You Need To Know - From photogrammetry → Gaussian splats → hybrid workflows, this is the new creative stack shaping the future of media. #ai #spatial #design Watch here: youtube.com/watch?v=4NqhYr…

Lens Fest 2025 wasn’t just a celebration it was a reminder of Snap Inc.’s secret sauce: our developers. Ten years of Lenses. Millions of creators. One community shaping the future of AR, AI & spatial computing. We’re not just imagining the future, we’re building it, one Lens at a

This year's Lens Fest was bigger, better, and more influential than ever. But most importantly: our developer community got an IRL chance to build, create, and connect with one another.