Wes Gay | StoryBrand (@wesgay) 's Twitter Profile
Wes Gay | StoryBrand

@wesgay

I help brands find the right words to make more money | Clarity in hours, not months | Led 100s of brands through @storybrand | writing a book about problems

ID: 25235395

linkhttp://wesgay.com calendar_today19-03-2009 04:11:24

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Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

People don’t buy what’s best They buy what they understand the best Work twice as hard at being understood by potential customers

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

Want to "escape the 9-5" and start your own business? Great! You just entered sales You don't need to be world-class at doing the thing you sell. You need to be world-class at selling to the right people and delivering the product to them Otherwise you're pursuing a hobby

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

I don't know why small businesses want to flee from referral marketing They think they need - fancy funnels - SEO - expensive ads Double down on relationships. Build a stronger referral system. You'll grow

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

First time I've seen the live score on X Need this for every game. Or at least big games + teams I want to follow This kind of feature is long overdue

First time I've seen the live score on X

Need this for every game. Or at least big games + teams I want to follow

This kind of feature is long overdue
Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

Hard is figuring how to not miss recitals and ball games while also being successful. You can do both I know multiple founders with exits larger than Alex. They didn't miss games or recitals. Traveled often with their kids His parenting adjacent advice is never good

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

AI panic and razor blades in Halloween candy. It’s the same thing Anyone over a certain age remembers the Satanic panic of the 80s. Razor blades in Halloween candy. Neighbors allegedly in the occult kidnapping kids. There was a looming sense of fear. People assumed some

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

I launched my business as a copywriter. Made 7 figures doing it before shifting towards consulting And I know AI will put a lot of copywriters out of business The margin of difference between well done AI and human done content is marginal at best

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

Maybe I’m an old man But I can’t trust a guy as an employee or even consultant if he cheated on his wife If someone is willing to cross the line there, why trust them will major $$ decisions?

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

If you told someone "build a truck," then you'd probably get something you don't like Sure, the result would technically be a truck. But since you didn't context or clear instructions, the outcome could be anything This is your problem with AI You aren't pausing to figure out:

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

Been building a few apps lately in Replit Inevitably I get to a point where it’s almost done, but it doesn’t quite work when deployed How do I get over this final hurdle?

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

I got new Chacos recently Since then I’ve wanted to drink water only from a Nalgene and revisit the entire Dave Matthews Band catalog

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

This is one of the best shows on TV Crazy to think that it’s ending. They should be honored at the prime time Emmys. Their stuff is better than so many of the shows that get nominated

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

Except for the fact that we smuggled Nazi scientists out of Germany after 1945 and made them US citizens Other than that it was all US citizens

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

I remember seeing Jaws on TNT one summer as an 8-year-old Living near the coast, it made me never want to go in the ocean again (and kids these days can't discover stuff anymore because they aren't limited to cable)

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

I passed a billboard maybe 50 times, and I was wrong about what it sold. You'd think, as a marketer, I'd know what people mean. That I'd understand the insider language. Yet I totally missed the point. The billboard said, "We'll double your closet space!" I couldn't read

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

We finished “Four Seasons” on Netflix last night Fun show. Strong cast. Very relatable The scene with the guy playing guitar is one of the funniest things I’ve seen on TV in a long time. Up there with the “slow motion dance” on Only Murders in the Building

Wes Gay | StoryBrand (@wesgay) 's Twitter Profile Photo

AI lets us stop insulting humans So much work these days shouldn’t be done by grown ups. Not because it’s dangerous, but because it’s dull. It’s an insult to an adult to have them do the tedious, monotonous work. We yell at ourselves the lie that “They will enjoy it because we