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We reduced the NCPA of Johnny Hickey's 8 figure fashion brand from $399.76 to $114.33 within the first 45 days of working with them MER shot up from 3 to 6+ as a result The steps we took: 1. Consolidated Ad Account 2. Implemented scientific ad split testing 3. Focus on TOF ads

Launching ads in high volume is a trap. You might think "if I get 3 winning ads from 10 tests let's do 100 tests to get 30." And that's where most brands go wrong. I've seen so many brands going wild on testing Just to see that they get the same amount of winning ads as

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Anti-Vanilla Offer Checklist: ✅ Increases perceived likelihood of success ✅ Risk reversal ✅ Urgency (if real) ✅ Scarcity (if real) Example: -> 96% of customers are pain-free in 30 days -> pain-free in 30 days or money back -> 10% off the first order today -> 13 in stock

Fastest way to winning ads for a new product: 1. Find competitor ads that are already performing. 2. Plug your product 3. Keep visuals and script structure similar Don't copy directly, but transfer for your own product. Leave testing completely new ideas to brands with way

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How to get FREE content for your ads: 1. Reach out to your ideal creators 2. Offer them a free product for a test video 3. Set up an incentive structure (e.g. long term work on monthly retainer if first video successful; % of ad spend shared of their video, etc.) Starting to

"What's your target persona?" "Women in their 50s" Bro That's not a target persona. A target persona is: Women in menopause who struggle with the hormonal effects, like muscle loss, fatigue, and low energy, yet want to build more muscle and stay fit. They want to be

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Want to write banger ad hooks? Make sure it: ✅ Calls out your audience (either directly or topic-wise) ✅ Includes the benefit they care most about ✅ Scroll-stopping visual (should be targeted, no click bait) ✅ Is formulated for an unaware audience (this is most scalable) ✅

If you have social media on your phone You're paying a bigger price than you think There's no benefit whatsoever to having it always available I use it on computer

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"But what if the CBO doesn't spend on my new ads?" That's a common objection that I hear to testing and scaling in just one CBO Set daily minimum budgets of $5-20 for new tests If the ads are good, facebook will allocate more spend to them Once you're comfortable, stop

Your ad has a great hook rate, good hold, good CTR, but ROAS still sucks? Set up the conversion rate and AOV metric within facebook as custom metrics CVR = purchases / landing page views AOV = purchase conversion value / purchases You'll quickly find that AOV or CVR of the ad