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Which products are "recurring revenue" isn't as clear as you'd think. For instance, many products you'd assume aren't actually *ARE* because people lose them so often. AirPods, sunglasses, etc.

The wrong brokers can waste years and hundreds of thousands of dollars. The right ones can 2-3X your entire business. Kinda wild.

Dr. Squatch and DUDE Wipes both get massively paid out. Lesson? Consumers - now more than ever - want brands with personality. And acquirers / funds have fallen in line.

It never gets easier. I’m working harder now than I ever have. Only difference is slightly fewer people think I’m crazy each year. Could I make it easier on myself? Yes. But, oddly, I don’t think that would make me happier. Sled dogs are born to run, not observe.

Sampling event at Hearst today. Best spread this side of the Mississippi.

Impossible not to think of the Step Brothers quote here

Forget TAM. Focus more on this ratio... Level-of-Competition : TAM There are sooo many medium-sized-TAM areas that are wildly uncompetitive.

Startup idea: Protein bars for dogs.

Appealing to the lizard brain is almost always a better business model than appealing to the thinking brain.

There are two types of optimization 1. Optimization that disrupts daily practices and/or takes lots of thought and/or is expensive (e.g. trackers) 2. Optimization that requires one-off effort and is easy thereafter (e.g. supplement stack) 1 will hit a wall. 2 will keep cruising

Luck takes strange forms. The luckiest moments in my career are when I tried to sell IQBAR and failed. In 2022, I was exhausted and eager to walk away for the right number / terms, but I couldn't pull it off with the interested party. So I raised a round instead and kept

Had Chamath sat on his hands for the last 15 years he’d be worth >$30B But he sold his FB stake, allocated in a zillion other places, and is worth ~$1B A billion is a billion… …but is this not one of the worst trades in history?

You need at least ONE cowboy and ONE wet blanket on your team. It's a hot mess if you only have cowboys and a snoozefest if you only have wet blankets. Ironically, with both, it'll feel overly frictional. But that friction is a feature, not a bug.

Our category manager at a *major* US retailer just sent us an email saying the retailer's executive team keeps hearing our ads on podcasts and radio and they wanna lean in much more with us. More doors, more SKUs, etc. How's THAT for attribution?!

“My girlfriend showed me your brand…” …is SURGING as a cold email first-liner. It’s now passed “Quick Question, Will” which is saying a lot.

When I graduated college in 2014, software - and specifically SAAS - was THE industry to go into. You could make a killing not just as a developer, but also as a salesperson, product manager, marketer, etc. It's nuts how much AI has changed this dynamic. This weekend I was

Reliability is often confused with predictability. But they're profoundly different. The former is good, whereas the latter just *sounds* good (but isn’t).

Caffeine and Prime Day are my drugs of choice.