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Our New Baby Came This Year According to World Data Lab, they will be the most urban generation ever and their wealth won’t be concentrated in high-income countries. eu1.hubs.ly/H0lrh-W0 #consumerspending #genbeta

Gen Z’s economic success is largely driven by its sheer size. World Data Lab research shows it’s likely to be a generation that makes up 2 billion people, about a quarter of the world’s total population. Read more: eu1.hubs.ly/H0lsKVM0 #genz #consumerspending #worlddatalab

Intern spotlight From the very beginning, I was drawn to the young and talented team, as well as the company's focus on data analysis and its impact on the public sector. That combination felt very closely aligned with my professional interests. #WorldDataLab #InternSpotlight

The global middle class is growing and the next billion consumers will shape the next decade of markets, movements, and innovation. This session dives into who they are, where they live, how old they are, and what they’re spending on. eu1.hubs.ly/H0lvxW00

Gen X: The most overlooked growth engine in FMCG. 🗓Thursday, July 24 | 10 am EST 🎙 Featuring: NIQ CCO Marta Cyhan-Bowles and WDL CEO Wolfgang Fengler eu1.hubs.ly/H0lx5st0 #FMCGInsights #GenXConsumers #TheXFactor #Webinar #InnovationStrategy

Small businesses aren’t just local heroes, they’re global economic powerhouses. 🎧 Tune in to this GZERO Media and Mastercard podcast eu1.hubs.ly/H0lzbmX0 #SmallBusiness #GlobalEconomy #Entrepreneurship #DigitalInclusion #WorldDataLab #MiddleClassGrowth

Gen X is in their prime spending years—driving growth in everyday essentials, wellness, and household categories. 🔗Save your seat: eu1.hubs.ly/H0lC3Vr0 #FMCGInsights #GenXConsumers #TheXFactor #Webinar #InnovationStrategy

Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z and the 10 falling behind read more: eu1.hubs.ly/H0lFLrD0 #consumerspending #worlddatalab #brand #genz #categoryspending

Gen Xers, ages 45 to 60, are in their prime earning and spending years. In the FMCG space, they drive high-value purchases across categories like Household Goods and Personal Care. eu1.hubs.ly/H0lFLtF0 #FMCG #ConsumerInsights #GenX #ShopperBehavior

NielsenIQ (“NIQ”), in collaboration with World Data Lab (WDL), today issued a comprehensive generational spending report focused on Gen X. eu1.hubs.ly/H0lH19C0 #genx #categoryspending #worlddatalab

Manufacturers and retailers alike face a key question: Are we building for Gen X? Webinar: The X Factor: Why you can’t afford to forget Gen X Date: Thursday, July 24 @ 10 am EST 🔗 Register now to attend: eu1.hubs.ly/H0lJzCl0

Gen X is carrying more than shopping bags, they're carrying their households. This “caretaker consumer” cohort is managing care for children, aging parents, and themselves, all while driving global FMCG spend across key categories eu1.hubs.ly/H0lMFzR0 #GenXConsumers

Gen X is in transition, but the clock is ticking. Their spending power is peaking now. By 2033, many will step into new financial realities, less direct consumption, more intergenerational support. eu1.hubs.ly/H0lR6560 #consumerspending #worlddatalab #genx

How the world has achieved middle-class dominance, against the odds Despite inflation, conflict, and slower growth, over 100 million people will join the global consumer class in 2025. But where they are and what they’ll spend on, is shifting Read more: eu1.hubs.ly/H0lRx660

Their influence is peaking, but most brands still overlook them. Join Marta Cyhan-Bowles and Wolfgang Fengler for a conversation that will shift how you think about modern consumers eu1.hubs.ly/H0lSBZC0

Overlooked and Under-Marketed: “Gen X” Emerges as Most Influential Global Consumer Cohort, According to NIQ and World Data Lab Read the release here: eu1.hubs.ly/H0lVxQ00. Download the Full Report: eu1.hubs.ly/H0lVvCH0 #worlddatalab #genx #consumerspending

🚨 Happening tomorrow. Gen X is in their prime spending years. Are you engaging them with the right message, in the right moment? Final call to register eu1.hubs.ly/H0lX8FT0 #consumerspending #worlddatalab #genx

Gen X is shaping global consumer demand today and for the decade ahead. Read the full report here eu1.hubs.ly/H0l-n4F0 #consumerspending #worlddatalab #genx #categoryspending #brand

Gen X is driving global spend, right now. Often overlooked, this generation is leading today’s consumer economy and shaping expectations across industries. See why understanding Gen X is essential to your growth strategy. Explore the Gen X report eu1.hubs.ly/H0m0pmD0

What The Current Nostalgia-Fest Reveals About Millennial Power Last year, NielsenIQ and World Data Lab found that Millennials (then aged 29 to 44) held 22.5% of the global population’s spending power, and Gen X (then 45 to 60) another 23.5%. Read More: eu1.hubs.ly/H0m1Gb90