In B2B, buyers choose brands they trust. Without a moat, you're just another vendor in the consideration set. While most companies treat reviews as a checkbox, the winners transform them into competitive advantages. They understand that when buyers research options, social proof

Your buyers aren't Googling anymore. They're asking AI. Nearly 80% of software buyers now use ChatGPT, Perplexity, or other AI tools to research products. If your brand isn't showing up in those AI responses, the chances are you're invisible. In tomorrow's Wynter Workshop

In yesterday's Wynter Workshop Sydney Sloan revealed that according to G2's 2025 B2B Buyer Journey Report, 80% of buyers now use AI search for research. This fundamentally changes how businesses need to approach their marketing and review strategy. Sydney's solution relies on

Using Wynter, we surveyed 100 marketing leaders about their brand messaging. We discovered 86% of companies think their brand messaging is "somewhat" or "only slightly" distinctive. The thing is, if everyone's "somewhat distinctive," no one is. The results? A sea of sameness:

Using Wynter, we asked 100 B2B SaaS marketing leaders (from $50 million + companies) about their brand strategy. Here's what they told us: Every single company has at least discussed creating brand guidelines. Zero said "we don't need one." The breakdown: • 44% have

Using Wynter, we asked 100 B2B SaaS marketing leaders (from $50 million + companies) about their brand messaging and voice across touchpoints. Only 10% said they maintain real consistency. The data: • 10% successfully maintain consistency across all channels • 60% are

Let's be honest. Your B2B brand is probably invisible. You've checked all the boxes with a polished website, regular LinkedIn posts, maybe even a newsletter. But here's the uncomfortable truth, five minutes after someone leaves your site, the chances are you've already vanished

In yesterday's Wynter Workshop, Shannon Deep and Kevan Lee tackled a brutal truth: only 5% of B2B brands are seen as unique by consumers. Most are forgettable and most are boring. Their solution is to borrow B2C branding tactics including emotional storytelling, a memorable

Using Wynter, we asked 100 B2B SaaS marketing leaders: "What's most challenging about maintaining consistent brand voice across all channels?" Their answers revealed 4 truths about why brand consistency fails. 1. Cross-team alignment is broken (44%) "Our sales people do what

Marketing feels harder than ever. B2B marketers are under pressure from every direction. Shrinking attention spans, tighter budgets, and tactics that no longer land the way they used to. The game has completely changed, but most teams are still running the old playbook. And when

Using Wynter, we asked 100 B2B marketers what is the biggest reason so many B2B SaaS brands sound and look alike in the market? The top 4 themes in their answers tell a clear story about why B2B SaaS companies often end up with identical messaging: • 36% blame fear of risk and

Using Wynter, we asked 100 B2B SaaS marketing leaders (at $50 million + companies) how often they check if their brand is actually working for them. The results? Most brands aren't paying attention. Only 17% track brand metrics quarterly or more. That means 83% of companies

Using Wynter, we asked 100 B2B SaaS marketing leaders (at $50 million + companies) what they changed in the past year to make their B2B brand stand out. Here's what they told us is actually working: • 34% went all-in on messaging that matters Teams ditched the "marketing

Using Wynter, we asked 100 B2B SaaS marketing leaders (at $50 million + companies): "When did your brand messaging confuse customers?" Their honesty reveals exactly how companies sabotage their own sales. The top 3 messaging mistakes: 1. Death by buzzwords (18%) Clever

Using Wynter, we asked 100 B2B SaaS marketing leaders: "Unlimited budget. What would you do to differentiate your brand?" 26% wanted the predictable stuff: national campaigns, Super Bowl ads, Times Square takeovers. But digging deeper revealed what's really holding brands back

We used Wynter to survey 100 marketing leaders at $50M+ B2B SaaS companies how executive priorities impact brand consistency. Here's everything they told us: • 24% face leadership whiplash Leadership regularly switches up their strategy, new priorities ignore work in progress

94% of B2B SaaS companies know they sound exactly like their competitors. And they're doing nothing about it. Using Wynter, we surveyed 100 marketing leaders from $50M+ B2B SaaS companies. What we found wasn't a lack of strategy, it was something worse: a lack of courage. •

Your CFO just killed your brand budget. Again. 83% of B2B SaaS companies don't track brand metrics. Then they wonder why finance keeps cutting their budget. The problem isn't that CFOs hate brand. It's that marketers and CFOs speak different languages. Using Wynter, we

When your job as a B2B SaaS marketer depends on this quarter's pipeline, playing it safe feels smart. Except safe is killing B2B SaaS brands slowly. Using Wynter, we surveyed 100 B2B SaaS marketing leaders about their experiences with B2B brand. We discovered the majority are