Yu-kai Chou (@yukaichou) 's Twitter Profile
Yu-kai Chou

@yukaichou

Gamification Author & Designer. Octalysis Framework Creator. Rated #1 Gamification Guru 3 out of 4 years). My designs have empowered over 1.5 Billion people.

ID: 14391119

linkhttp://yukaichou.com calendar_today14-04-2008 22:30:20

43,43K Tweet

24,24K Followers

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👁️Why couldn't Disney do what Pixar did? Was it culture? Was it the fun culture? Using AI to draw myself is fun. But using it to draw in a specific art style, like Pixar's famous art style, is even more fun. Short answer to my original post: Mostly culture -- but technology,

👁️Why couldn't Disney do what Pixar did? Was it culture? Was it the fun culture?

Using AI to draw myself is fun.  But using it to draw in a specific art style, like Pixar's famous art style, is even more fun.

Short answer to my original post:

Mostly culture -- but technology,
Yu-kai Chou (@yukaichou) 's Twitter Profile Photo

“When alliances succeed, legacies are built, and everyone becomes heroes together.” 3 ways to turn alliances into shared legacies Map complementary strengths. ↳ Scan your network for professionals whose skills offset your gaps. ↳ Pitch a focused collaboration (co-author an

“When alliances succeed, legacies are built, and everyone becomes heroes together.”

3 ways to turn alliances into shared legacies

Map complementary strengths.
↳ Scan your network for professionals whose skills offset your gaps. 
↳ Pitch a focused collaboration (co-author an
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Were you ever worried that someone (human, not a robot) whom you train might replace you? The other day, I shared a quote about collaborating with others. This way, legacies will be built and heroes will be made. What is your take on this? 👇 COMMENT below -- ♻️ REPOST to

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🏋️ Fear that your trainee will replace you? That anxiety keeps too many professionals locked to the same desk, doing the same tasks, year after year. I just published an 8-page carousel that reframes the problem and shows how training others can accelerate (not threaten) your

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❗ SECRET: This is the Content funnel I use to create all my postings, created by @willmctighe 4 TOFU - Top Funnel 2 MOFU - Middle Funnel 1 BOFU - Bottom Funnel TOFU Wednesday - Gamification Quote in AI image TOFU Thursday - Poll TOFU Friday - Gamification Carousel TOFU

❗ SECRET: This is the Content funnel I use to create all my postings, created by @willmctighe

4 TOFU - Top Funnel
2 MOFU - Middle Funnel
1 BOFU - Bottom Funnel

TOFU Wednesday - Gamification Quote in AI image
TOFU Thursday - Poll
TOFU Friday - Gamification Carousel
TOFU
Yu-kai Chou (@yukaichou) 's Twitter Profile Photo

🚀 Leadership isn’t one-size-fits-all. This comes straight from my newest book, 10,000 Hours of Play. It’s a spectrum of seven distinct “personas,” each powered by a different mix of Vision, Empathy & Execution. Here’s a quick field guide you can use to spot (and grow) every

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😲 Why do sweepstakes and raffles keep us glued to events and campaigns? Octalysis Core Drive 7: Unpredictability & Curiosity. The question “Will I be lucky?” hooks us, but deeper forces are at work: • CD5 – Ownership & Possession: I could win that prize. • CD8 – Loss &

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✋ If you simply slap on Badges, Badges will smack your Users I’ve frequently spoken about how points and badges can derail effective gamification design as the so-called “gamification experts” dump them onto everything they see. However, they are powerful tools and have their

✋ If you simply slap on Badges, Badges will smack your Users

I’ve frequently spoken about how points and badges can derail effective gamification design as the so-called “gamification experts” dump them onto everything they see.

However, they are powerful tools and have their
Yu-kai Chou (@yukaichou) 's Twitter Profile Photo

Are content funnels the same as a sales funnel? They’re related but not identical. Sales funnel = every step from initial contact to closed deal, including pricing discussions, objections, and contract signatures. Content funnel = the awareness-and-trust engine that feeds

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Meta’s Latest “Epic Quest” in the AI Talent Wars 🎮🚀 When you design a game, you don’t start by picking the strongest weapon, you recruit the strongest heroes. Mark Zuckerberg understands this well, and he’s grinding hard for legendary drops: - Ruoming Pang → Apple’s

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In this video, I share the Core Drives (CD) that can be either black hat or white hat. Those Core Drives are CD4️⃣ and CD5️⃣. -- Core Drive 4️⃣ – Ownership & Possession Motivation source: Users feel something is “theirs,” so they want to accumulate, improve, protect, and show it

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The $1 Billion Octalysis Gamification Case Study 💰 Octalysis is not a gimmick; it is a lever that flips industries. My student Ricardo Lopes Costa used it to vault Caixa Econômica Federal from Brazil’s number two to number one public bank. In three months, he fused over

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⛔ Stop chasing dopamine spikes. Design for lasting flow. Core Drive 3: Empowerment of Creativity & Feedback is the evergreen engine behind StarCraft, Chess, and Lego. When users can tinker, test, and tweak, their imagination supplies endless content. Game Design Technique:

⛔ Stop chasing dopamine spikes. 

Design for lasting flow.

Core Drive 3: Empowerment of Creativity & Feedback is the evergreen engine behind StarCraft, Chess, and Lego.

When users can tinker, test, and tweak, their imagination supplies endless content.

Game Design Technique: