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Two Teams. One Mission. Launching Soon. BIG Creative x zro__g

Two Teams. One Mission. Launching Soon. zro__g x BIG Creative

Four years, zero gravity. Helping teams fly higher, think bigger, and stress less. Built by creatives who’ve been in the trenches and grateful to be trusted by teams at the top. Thank you, for four years - Here’s to more gravity defying ideas ahead 🚀

Back to some regularly scheduled programming 🚀 After key art approval, we explored game/matchday graphics to see how the design system could be applied to different sports 🌲🤓 Full Stanford Cardinal 🌲🤓 case study: behance.net/gallery/205981…

Once the key art was refined and approved, we shifted focus to establishing a global photo treatment and building out templates for a variety of sports in different sizes 🌲🤓 Full Stanford Cardinal 🌲🤓 case study: behance.net/gallery/205981…

We wrapped up everything in the brand campaign guidelines including design system breakdown and step-by-step template walkthroughs. We also did a live workshop with staff to ensure clarity and comprehension on everything 🌲🤓 Full Stanford Cardinal 🌲🤓 case study: behance.net/gallery/205981…

zro__g Stanford Cardinal 🌲🤓 Brandon Moore Brian Gundell Ashley McCaffrey Samuel Silverman The absolute kings of these branding case studies. 👏 Every designer trying to implement and hand off any sort of branding plan should take a really close look at what you guys are doing.

But wait—there's more! We signed on for a 2nd project w/ Stanford Cardinal 🌲🤓 to help build out a Football NSD campaign, motion design assets and a recruiting toolkit for all 36 sports! 🌲🤓 Full case study: behance.net/gallery/205981…

By expanding upon the core art direction, we were able to develop a responsive NSD identity system, additional sport-specific textures and a variety of recruiting applications to evolve the creative even further 🌲🤓 Full Stanford Cardinal 🌲🤓 case study: behance.net/gallery/205981…

Finally, we concluded the Stanford Cardinal 🌲🤓 project with a custom, editable recruiting presentation, motion templates, and 200+ combined sport-specific textures for their 36 varsity sports 🌲🤓 Full case study: behance.net/gallery/205981…

The game has changed. 🕹️

A little BTS of this week’s Arrow McLaren IndyCar Team RaceDay Poster for Road America 🧀👾 Was an absolute dream working with Brandon Moore & zro__g to bring this from sketch to illustration! Emily Butler Lue | LUE Creative | Procreate | NTT INDYCAR SERIES | INDYCAR on FOX #Indycar #LUECreative

Last spring, we worked w/ Texas Tech Red Raiders on bringing our art direction to life in collaboration with Robbie Kujath on an in-venue motion graphics package! #WreckEm Full case study: behance.net/gallery/183935…

Ashley McCaffrey Samuel Silverman zro__g = 🐐 Appreciate y’all — absolute best in the business!

With the art direction relying heavily on a relief print style, we developed custom paper tear and paint texture transitions as key extensions for the motion toolkit #WreckEm x 0G x Robbie Kujath Full Texas Tech Red Raiders case study: behance.net/gallery/183935…

The intensity gets dialed up for in-game moments. These pieces were developed for a variety of video board sizes and templated to edit for other sports. #WreckEm x 0G x Robbie Kujath Full Texas Tech Red Raiders case study: behance.net/gallery/183935…

4th Down Crowd Prompt 🚨 #WreckEm x 0G x Robbie Kujath Full Texas Tech Red Raiders case study: behance.net/gallery/183935…

Player Intro Takeover template. Built to simply drag/drop photos and update text globally. #WreckEm x 0G x Robbie Kujath Full Texas Tech Red Raiders case study: behance.net/gallery/183935…

New ✍️ for Arrow McLaren IndyCar Team on behalf of zro__g! The brief was to pull inspiration from the retro game covers, thought why not go for a Toronto-themed pinball game! 🍁 Massive thanks to Samuel Silverman for bringing me on board! #indycar #mclaren #TorontoGP

Texas Tech Touchdown Full Takeover 🙌 #WreckEm x 0G x Robbie Kujath Full Texas Tech Red Raiders case study: behance.net/gallery/183935…