How long does it take before it doesn’t feel weird plugging a usbc into an iPhone?

Privacy and personalization can coexist. Here’s how to balance both: 1️⃣ Make opt-ins clear and straightforward. 2️⃣ Focus on context-based targeting, not personal data. 3️⃣ Gather data gradually to avoid overwhelming users. How are you balancing the two?

Mike Hauptman 📈, founder & CEO of AdLibDSP 📈, tells ADWEEK he expects #POSSIBLE2025 to be a turning point—“less theory, more action.” Panels with depth, networking that leads to real deals, and sharper focus on media, AI, and measurement. Read more: adweek.com/media/possible…

Great to see Mike Hauptman 📈 in Kendra Barnett's Possible piece: Possible Enters its Third Year With X Streaming Deal and Davos-Scale Ambitions adweek.it/3G2Sy4P via ADWEEK

This. Right into my veins.

AI is transforming CLV: 🔍 Predict top spenders & churn risks 🎯 Personalize in real time 🚨 Trigger retention before churn Stop guessing. Start maximizing value. How are you using AI to boost CLV? #aiinmarketing #clv #adtech

Ad frequency capping isn’t optional. Even the best ad gets annoying when seen too often. Overexposure hurts ROI, causes ad fatigue, and damages brand perception. The right ad, seen too many times, becomes the wrong ad. Are you capping effectively?

Stop wasting ad budget on interruptive formats. Native ads work because they don’t feel like ads. They blend in, tell a story, and drive action without being pushy. Match the platform. Lead with value. Keep CTAs seamless. Are you using them right?

Data should guide, not dictate. Great campaigns come from creativity shaped by insights, not ruled by them. Test bold ideas. Tell purposeful stories. Measure and refine. It’s not data vs. creativity it’s the magic of both working together. How do you find the balance?

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Up and above the organized chaos PossibleEvent with Joe Zappa. Nice view. Better convo!

Programmatic isn’t broken. It just wasn’t built for most marketers. We’re rebuilding it for the 90%: less setup hell, more control, better signals. No middlemen, no fluff. What’s your biggest frustration with programmatic?

Programmatic isn’t broken. It just wasn’t built for most marketers. We’re rebuilding it for the 90%: less setup hell, more control, better signals. No middlemen, no fluff. What’s your biggest frustration with programmatic?

Things were fine when I split time between AdLib and a day job. But growth came when I went all in. Focus isn’t peaceful, it’s risky, uncomfortable, necessary. You can’t hedge your way into momentum. You have to pick your hill and climb. When did you go all in?

With Microsoft sunsetting the Xandr DSP, it’s time to rethink your stack…without rewriting it. Meet AdLib: the Stripe of Programmatic. One clean, modern API with full access to the entire programmatic ecosystem.

An impulse buy that actually over delivered. Klydoclock