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Crazy Delivery!! Wahnsinn wie vielseitig das Angebot ist. Gleichzeitig steht die Lieferbranche wie kaum eine Branche für die verändernden Marktprinzipien der Digitalbranche. Hier mehr dazu: linkedin.com/posts/ruppert-…

Auftakt zum Jahresempfang des Rektors Universität zu Köln

Finally back to the stage in reality: the New year's reception 2022 of the President of the Universität zu Köln, Axel Freimuth. #Audimax WiSoFakultät_UniKöln

We all sensed it but now it's official: "Virtual communication curbs creative idea generation" One more reason to ditch the #homeoffice idea for all generative jobs and tasks. Like, ehm, universities...! Universität zu Köln WiSoFakultät_UniKöln nature.com/articles/s4158…

#Dales National Park in Yorkshire. For #nature lovers a most superb and sublime experience. #Harrogate #TheDales #upland

In Yorkshire you take (drink) what you can get.

Hear hear ...! JRK on the Whova leaderboard at the #EMAC conference in #Budapest. #Marketing Corvinus University of Budapest

That's the Universität zu Köln spirit! Master students in Marketing present their final projects in the "Business Project" course at @HenkelPresse headquarters in #Düsseldorf. Excellent input for the #marketing of adhesive #innovations. WiSoFakultät_UniKöln

How does #ad content influence viewers’ changing the channel during ad breaks? What can #marekters and #advertisers do to prevent viewers from switching over? Find out here: bit.ly/3O1LDXV By Maren Becker, Thomas Scholdra, Werner Reinartz, and Manuel Berkmann #advertising

#Marketers are turning back to #TV ads, but how can they ensure viewers are not changing the channel (#zapping) during #ad breaks? Find out here: bit.ly/3O1LDXV Full Journal of Marketing article: bit.ly/3Pm1lhL #MarketingAcad Thomas Scholdra Werner Reinartz

Höchster Zuckergehalt, geringster Haselnußgehalt im Test. Ein Ikone arbeitet der Konkurrenz zu. #Nutella #Marke #Loyalität #Markenkern mobil.ksta.de/ratgeber/verbr…

„Der Umsatz steigt, die Preise fallen, so nutzt die Werbung schließlich allen.“ Heute nicht mehr ganz so aktuell wie 1953 - wie es um die Marketingeffektivität 2022 bestellt ist, stellt Werner Reinartz heute bei der #FaszinationHandel vor.

Was für ein erfolgreicher Tag gestern auf der #FASZINATIONHANDEL an der #UniKöln 💚 Interessante Vorträge und Einblicke zum Thema #Werbewirkung und #Werbeeffektivität. Vielen Dank an alle die da waren, ganz besonders an unsere Vortragenden und #IFHFÖRDERER 👏 #Handel #Werbung

Well, not all true, but there's a grain to it 😎

You have to swallow in a way.

Congratulations to JRK, Nico Wiegand, and Werner Reinartz, winners of the 2022 Shelby D. Hunt/Harold H. Maynard Award for their Journal of Marketing article, "The Platformization of Brands" 👏👏👏 Learn more and view the other finalists here: bit.ly/3zu2hLd

I have known for years that Dan Ariely made stuff up but now it turns out that it is ok because his book was a novel! variety.com/2022/tv/news/n…

🎉New Rectorate elected: As of 1.10.23, the Rectorate will include six Vice-Rectors and the Chancellor in addition to the Rector, Professor Dr Joybrato Mukherjee. For the first time, the areas of transfer and sustainability have their own Vice-Rectorates👇uni.koeln/UDRCS