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Chris Brandt opens up about the chain’s strategy as it prepares to meaningfully ramp up spending following its first same-store sales decline since the pandemic. marketingdive.com/news/chipotle-…

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content. marketingdive.com/news/mcdonalds…

Optimism in generative artificial intelligence jumped nine points from 2023, per new research. marketingdive.com/news/cmos-incr…

Former Meta and Apple executive Rebecca Van Dyck joins the company as Hiroki Asai, global head of marketing, shifts into the newly-created role of chief experience officer. marketingdive.com/news/airbnb-na…

Actors Walton Goggins and Stephanie Beatriz are featured in an effort that spans TV, online video, paid social and out-of-home ads. marketingdive.com/news/walmart-c…

Announcing his departure, the executive touted the group’s progress in implementing AI while acknowledging a “challenging” business environment. marketingdive.com/news/wpp-ceo-m…

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. marketingdive.com/news/mms-promo…

Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.” marketingdive.com/news/lowes-lau…

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout season. marketingdive.com/news/pepsi-par…

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness. marketingdive.com/news/sharpie-r…

Megan Imbres, who has past experience at Apple, Amazon and Netflix, is credited with extensive experience in direct-to-consumer and performance marketing. marketingdive.com/news/peloton-n…

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank. marketingdive.com/news/campaign-…

The General Mills brand updated the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z. marketingdive.com/news/why-cinna…

A new integrated team weds PepsiCo’s internal brand-building capabilities with VaynerMedia’s specialty in fast-moving social content. marketingdive.com/news/pepsico-u…

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments. marketingdive.com/news/disney-co…

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin. marketingdive.com/news/coca-cola…

A campaign addressing the carrier’s pivot away from open seating shows people reacting with over-the-top elation to a practice that is industry-standard. marketingdive.com/news/southwest…

At least 25% of neurodiverse creative industry professionals have faced discrimination or bias at work, according to a report from Understood. marketingdive.com/news/48-of-cre…

The DTC grooming upstart was praised by Unilever for its social media marketing, which has recently included racy ads with Sydney Sweeney. marketingdive.com/news/unilever-…

The hydration company recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.” marketingdive.com/news/how-liqui…