As we monitor daily updates for COVID-19, we wanted to make you aware of our plans to address the safety of our customers, vendors, and employees. Please visit the link for the procedures we are following. Thank you and stay well! rule.com/2020/03/16/rul…

Baseball Fans! PBS WGBH streams Ken Burns #BASEBALL series FREE!

Taking a quick break to enjoy some hot dogs and bean salad, see you next week! #happy4th #camerarental #digitalcinema #cameracrew #cinematography @ Rule Boston Camera instagram.com/p/CCJetQ1pxmm/…

This is how a camera package begins here: a bunch of gear on a cart. Soon it will be joined by a coterie of perfectly curated third-party accessories, tastefully barcoded and labelled, and then put into a… instagram.com/p/CC9Tw4sJxs1/…

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We'll be there, how about you?

Join us at tonight's WIFVNE (Women in Film & Video New England) Annual Meeting 6-8:30pm for #virtual networking (visit our table!), award-winning speakers, NewEnglandFilm.com Star Award, and Virtual Gift Bag offers like ours for $100 off any rental of a #FullFrame camera. Register at womeninfilmvideo.org/event-4045142/.

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Full frame Angenieux #OptimoPrimes avail for rent now at Rule Boston Camera & avail for purchase at BandProFilmDigital. For quotes & demo scheduling call us at 1-888-BAND-PRO / [email protected]

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Our office plant is very particular about the light it gets. Not too direct, not too bright, kind of dappled is best. It’s a bit of a prima donna, if we’re being honest. Prep tech Sarah Pinheiro caters to it’s needs, lighting it the way Caleb Deschanel would.

Like Remedios the Beauty in “100 Years of Solitude”, these new Cooke Full Frame 1.8X Anamorphics are (almost) too beautiful for this world. We have 5 of them: 32, 40, 50, 85 Macro and 100mm. They are all Special Flairs, which gives them an extra dimension of character.

Motorola SL300 Walkie-Talkies are light, strong, and the battery life is <chef’s kiss>. We’re especially proud of the packaging: a light-weight Pelican case with charger, walkies and batteries all ready to go. Just plug it in and off you go to get your wrap beer! Rent some today!

Industry Members! Please join us Monday, Sept 19th at GBH Boston for a special fall meeting to honor Lisa Strout, Director of the MA Film Office in her retirement from the state. Learn more: massprodcoalition.org/event-list/202…

Cooke Varotal 30-95mm zoom lens Further expanding our inventory of lenses from the legendary Cooke Optics, we now have this beautifully capable full-frame T2.9 zoom. . . . . #rentme #rulerentals #cookeoptics #varotal #cookelook #fullframe #zoomlens #cinematographer #dop

This is the Arri Alexa 35, a serious step forward in camera design. A Netflix-friendly 4.6k sensor with an incredible 17 stops of dynamic range and new color science offers an expanded creative palette for on-set decision making. Available for rent now!